Uptimeify

Sales Playbooks

Stop Pitching Features.Start Selling Certainty.

Don't start from scratch. Use our proven presentation templates designed to walk clients through the risks of unmonitored infrastructure. We show you how to visualize the "Cost of Downtime" so that your maintenance fee looks tiny in comparison.

Presentation Templates That Close.

Not every client needs the same level of oversight. We show you how to build a 3-tier maintenance offering (e.g., Basic, Business, Enterprise) that fits every budget while maximizing your margins.

  • Risk Visualization: How to visualize the business impact of a 4-hour downtime incident.
  • Brand Reputation Slides: Highlighting the hidden cost of "Broken Layouts."
  • The "Invisible Expert" Frame: Positioning your agency as the proactive protector.
Pitch deck
Cost of Downtime Slide
Minimal, premium presentation template
Deck
Uptimeify · Sales Playbooks
Slide 04
Cost of Downtime
What does a 4-hour outage cost?
Make risk tangible — so monitoring feels like insurance.
Revenue at risk
$8.4k
Example based on traffic + conversion.
Brand risk
High
churn
Reputation + trust drop.
Expected SLA
30 min
Notify
Respond
The certainty offer
Monitoring + response plan
"You never have to find out what downtime feels like."
Risk visualization
Make downtime tangible
Brand narrative
Reputation costs money
Certainty
Fee feels small

Never Get Stuck on "It's Too Expensive."

Clients will always try to push back on recurring costs. Our matrix provides you with the exact counter-arguments for common objections like "My site is never down" or "I can just check it myself."

  • The "Iceberg" Method: Explaining that uptime is only the tip of the service.
  • The Insurance Comparison: Framing monitoring as an essential safety net, not an extra.
  • ROI Calculators: Real-time math to show how one prevented incident pays for the year.
Objection handling
Counter‑Arguments Matrix
Calm, confident replies — copy & paste
Matrix
Conversation snippet
"It's too expensive" blocker
Client
My site has never had an issue before.
Agency reply
Insurance frame
That's exactly when the risk is highest—our job is to ensure you never have to find out what an issue feels like.
Iceberg
ROI math
Prevent 1 incident/year
Tip of the iceberg
Uptime ≠ safety
Insurance
Protect revenue
ROI
Payback in 1 event

Scripts for Every Channel.

Whether you're reaching out to a new lead or upselling an existing client, the tone matters. Get access to copy-paste templates for emails, LinkedIn messages, and phone scripts that feel helpful, not pushy.

  • The "Audit" Approach: Offering a professional infrastructure assessment to start the conversation.
  • The "Security Update" Trigger: Using current events (like new browser warnings) to sell SSL/Asset monitoring.
  • The Retention Email: Keeping clients excited about their maintenance plan.
Email scripts
Retention & Upsell Templates
Helpful tone — never spammy
Copy
Inbox
Templates · outbound
Draft
Subject
Critical: 3 things we noticed about your site's health
Hi {firstName},
Quick wins (non-spammy)
1) One page loads 2.4s slower than last month
2) A third-party script occasionally times out
3) A broken layout appears on mobile Safari
If you want, we can run a free 10-minute audit and share what's worth fixing first.
Offer: quick health audit
Best,
{yourName}
Audit approach
Helpful opener
Security trigger
Sell monitoring
Retention
Keep excitement

Ask the Questions That Sell for You.

Sales is 90% listening. Learn the "Magic Questions" that lead clients to realize the value of monitoring themselves. We teach your team how to dig deep into the client's business impact to justify premium pricing.

  • The "What If" Strategy: Uncovering the true pain of technical failure.
  • SLA Alignment: Finding out what level of response the client actually expects.
  • Quantifying Fear: Turning vague worries into billable service levels.
Discovery questions
The “Magic Questions” Sheet
Ask about business risk — not technical details
Questions
Worksheet
Magic Questions (Business Risk)
Use in calls
Ask these 5 questions
What-if · SLA · Quantify
What breaks after 2 hours of downtime?
Which hours hurt the most (sales, support, fulfillment)?
What would 1 hour of downtime cost?
Who gets paged, and how fast should the response be?
Which incidents damage trust the most (checkout, login, broken UI)?
Outcome
Clients justify premium monitoring themselves.
Fill-in summary
Converts fear → SLA
Risk value / hour
$2.1k
Expected SLA
30 min
Critical hours
9–12am, 6–9pm (checkout + support)
Pager owner
Ops lead + agency on-call
Pricing frame
If 1 incident costs $8k+, monitoring at $199/mo feels small.
Case Study
Prepaid-Host.com Logo
Christopher Sakel
CEO at Prepaid-Host.com

The sales playbooks completely changed how we pitch monitoring to new clients. Instead of explaining features, we now sell certainty — and our close rate on maintenance retainers jumped by over 35%.

Proven pitch decks, objection handling, and closing scripts — built for agencies that sell with confidence.

Stop Guessing. Start Closing.

All Sales Playbooks, Objection Handling Matrices, and Pitch Decks are included for free in your Uptimeify account. Get the tools to scale your recurring maintenance revenue starting today.