Source: https://uptimeify.io/resources/platform-and-support/glossary/custom-domain

# Custom Domain

> A custom domain serves a product or status page on your own hostname (e.g. status.deinkunde.com) instead of the vendor's domain.

Running a status page on your own domain, with automatic HTTPS and no vendor branding, is central to white-labeling. It builds trust and keeps the experience entirely yours.